Why is learning Digital Marketing crucial to Business English?
At the very core of current trends of Business English learning is nowadays the will to convey how to market out a product or a service autonomously through CLIL in a technological environment.
Content and Language Integrated Learning (CLIL) is a competence-based teaching approach whereby English is used as the instruction language to actually learn to market out in English.
Business English students from International Trade (COI 1 & 2) and Office Administration (GA) have benefited from this approach this month through subsequent field trips to the Apple Store. See them in the following links: